Innovation in housing often comes down to one thing: execution. While companies continue to invest in technology, automation and consumer tools, realizing the full value of those investments remains a challenge.

In honor of the 2025 nomination period for HousingWire Insiders, we asked past honorees where they see the most opportunity for improvement in the housing ecosystem over the next year — and what challenges they believe are holding the industry back. Their answers point to a common theme: meaningful progress will require smarter adoption of technology, deeper consumer transparency, and a willingness to rethink long-standing operational models.

What’s details ⇒