While we can’t share their names, we can share their stories.  It’s the same one, over and over again. An individual, often for the first time, is engaging in one of the most important transactions of their lifetime: homeownership. Already intimidated by the multitude of financial requirements that come with securing a mortgage, the borrower becomes even more overwhelmed by the hundreds, sometimes thousands, of emails, calls and texts they receive from an unaffiliated third-party vendor after they pull their credit score. This invasive and often abusive marketing blitz, known as “trigger leads,” can open the door to identity details ⇒

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