Heartland Bank, the leading reverse mortgage lender in Australia and New Zealand, will rebrand its dedicated reverse mortgage division from “Heartland Finance” to “Heartland Bank” following a recent acquisition and a repositioning of its offerings.

“We are excited to deliver the Heartland Bank brand to our reverse mortgage customers,” said Medina Cicak, the bank’s newly appointed chief commercial officer. “The simplified and modern new brand elements are visually appealing and provide simple navigation across our customer facing platforms. The rebrand supports Heartland Bank’s strategy to provide finance solutions that details ⇒

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