Top U.S. reverse mortgage lenders are entering a new phase in their artificial intelligence (AI) strategy: deploying customer-facing tools to engage more directly with seniors.

After achieving operational efficiencies by using AI internally, lenders now plan to roll out chatbots, voice agents and digital prequalification tools to a broader base of borrowers starting in the fourth quarter of 2025.

So far, their approach has been incremental — testing new technologies with employees first, then with wholesale and limited partners, and finally opening them up to seniors once feedback loops are in place.

“You start internally, like on things that have customer details ⇒

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