Mortgage lenders are increasingly formalizing or expanding their homebuilder divisions as they look to capture a larger share of the purchase lending pie, even as broader housing activity remains uneven.

CrossCountry Mortgage (CCM) launched a dedicated builder division in March, positioning it as a way to deepen relationships with homebuilders while gearing products for new-home buyers, a move that CEO Ron Leonhardt called a “strategic investment.”

In an interview with HousingWire, Leonhardt elaborated that the move is an expansion aimed at aligning more closely with builders as new construction accounts for a growing share of available housing inventory.

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