So, you finally discovered ChatGPT, Claude or whatever shiny AI toy your nephew told you about. Congrats! You’re officially part of the future of marketing!

Ok. Not really. Not the way you’re doing it.

Here’s a scene being played out way too often lately. Someone types “write me a LinkedIn post about title insurance” into their AI platform of choice. Thirty seconds later, they’ve got 200 perfectly formatted words. They’re well written – elegant, even. Maybe a little long for Instagram, but well written, anyway. They’re promptly cut and pasted into the appropriate place, then posted.  The proud author then sits back details ⇒

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