Citing the desire among many older homeowners to leave their homes to members of their family, New Jersey-based reverse mortgage lender and servicer Longbridge Financial has announced a new proprietary reverse mortgage product that aims to help borrowers preserve home equity for their heirs.

The latest offering in the company’s Platinum line of proprietary reverse mortgage products, Platinum Preserve is a variation of the company’s Platinum Max loans. That product is a non-Federal Housing Administration (FHA) reverse mortgage program with a minimum age requirement of 55 in some states.

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