More than a year ago, New American Funding (NAF) launched a new marketing campaign that’s designed to inject a fresh attitude into how consumers view reverse mortgage products.

Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on major TV networks or streaming platforms.

But according to Kevin Thomson, the company’s executive creative director, “Old Wives” and its underlying “Retire Like a Boss” messaging has had a positive reception.

“I think people really enjoyed that we didn’t talk to this older generation the details ⇒

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