The lending playbook needs an overhaul 

Let’s cut through the noise: The mortgage market isn’t changing; it’s already changed. Volatility is the norm, margins are squeezed within an inch of viability and borrowers expect a frictionless experience every time. If your entire business still revolves around purchase and refinance, you’re not just playing catch-up, you’re being left behind.

The lenders who are winning right now? They’re diversified. They’re fast. And above all, they’re agile. Just look at the numbers. HELOC and home equity loan originations jumped 6% and 8%, respectively, in Q3 2024. HELOC balances rose by details ⇒

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