General World News

Reverse mortgage industry courts financial planners

The exit of major banking institutions like Wells Fargo and Bank of America from the reverse mortgage market in the past decade has made the importance of forging referral partnerships with financial planners all the more important to the proliferation of new reverse mortgage business, since proximity to a variety of clients can be key to the origination of reverse mortgages for new clients.

As reverse mortgage loan officers aim to expand their repertoire of advertising methodologies, the use of an advertorial can be powerful but also comes with some caveats that any reverse mortgage loan officer should keep in mind details ⇒

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