General World News

Rocket Companies hires former Airbnb, Coca-Cola executive as its first-ever CMO

Detroit-based Rocket Companies, parent of Rocket Mortgage, has named Jonathan Mildenhall to its newly created chief marketing officer position, responsible for the marketing and communications teams for all the company’s brands.

Mildenhall will create and unify a “compelling voice for all businesses under the Rocket Companies umbrella,” the company said in a statement.

He will start on Monday, Jan. 8.

A veteran with more than three decades in promoting large brands, Mildenhall served as the first CMO of Airbnb and led Coca-Cola‘s marketing as vice president of global advertising strategy and content excellence. 

In 2018, Mildenhall co-founded the branding and marketing consulting firm TwentyFirstCenturyBrand to increase details ⇒

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