Rocket Companies on Tuesday launched a loyalty program to attract potential homebuyers into its ecosystem amid one of the most challenging mortgage markets in decades. 

Rocket Rewards will distribute points toward financial transactions across the Rocket Platform, such as using the company’s mortgage calculator, reading educational articles or watching informative videos. In the first phase of the program, customers can use points to get discounts on their closing costs when purchase a home through the subsidiary Rocket Mortgage.

To start, customers will receive a 7,500-point welcome bonus on their first reward activity – or $75 in savings on closing costs.

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