General World News

Shifting outreach on radio proves fruitful for Colorado reverse mortgage pro

Longtime reverse mortgage industry professional Bruce Simmons of American Liberty Mortgage in the Denver area has long used radio as both an educational and marketing tool for prospective reverse mortgage clients.

Having endured many of the same business challenges in 2023 as other industry participants, Simmons recently sat down with RMD and described how a recent shift in his focus on radio has been beneficial.

“My biggest source of leads and closed loans last year — and so far this year — has been radio,” Simmons said in an interview this week. “I do a radio show and I details ⇒

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