I’m a mortgage servicer by trade, but also a music lover and guitar player. A guitar has twelve notes, and from this comes every song, every genre, every hit ever written. Servicing works the same way. The structure is fixed – loan, customer, property – but what you can now build on top of it with AI in mortgage servicing is close to limitless.

And servicing was never just servicing. It’s a key play in customer-for-life, a continuous customer engagement and retention loop that runs from origination to servicing and back to origination. Winning that loop at scale takes many details ⇒

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