San Diego-based Smartfi Home Loans, which primarily is active as a wholesale lender in the reverse mortgage space, will launch a retail division that offers reverse mortgage products and has hired industry veteran Paul Fiore as its president of retail sales.

“I am thrilled to announce that I have started my new role as president of retail sales at Smartfi Home Loans,” Fiore posted on social media on Monday. “Joining a team of highly accomplished professionals to establish a retail platform from scratch is an incredible opportunity.”

Fiore, who most recently worked at Finance of America details ⇒

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