General World News

Snapchat is tapping college newspapers to make campus stories and letting them sell ads (SNAP)

Snapchat college stories

  • Snapchat is asking student newspapers to create campus editions for its Discover section, which already includes large outlets like BuzzFeed and The New York Times.
  • The stories will be visible to Snapchat users located near each respective campus.
  • Like larger publishers, participating student newspapers will be able to monetize their efforts by sharing revenue from Snapchat’s video ads.

Snapchat is tapping college newspapers to make campus stories for students, the company announced on Friday.

A handful of colleges across the US will begin publishing stories this weekend in the app’s dedicated section for publishers. Schools participating in the initiative include Berkeley, Texas A&M, Syracuse, read more >>>

Source:: BusinessInsider.Com