A sponsor is giving away 20,000 tickets to Women’s World Cup matches in New Zealand as ticket sales remain sluggish in a country in which rugby dominates as the national sport. 

According to FIFA, 1.25 million tickets have been sold for matches across cohosts Australia and New Zealand. Of those 320,000 have been sold to matches in New Zealand, but only six of those matches are close to a sell out. 

On Thursday, the accounting firm Xero, a tournament partner, said it would offer 5,000 free tickets to a match at each of New Zealand’s four venues. 

Women’s World Cup chief executive Dave details ⇒

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