General World News

Developing a Virtual Conference Using Periscope

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Apple recently named Periscope the top iPhone App of 2015. That should come as no surprise. Within months of Twitter’s release of the live streaming app, a wide range of major brands experimented with the platform. Nearly six months after Periscope’s launch, the app was downloaded over 10 million times. Just a few months ago, […]

General World News

Uber Settles Investigation Into Creepy 'God View' Tracking Program

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Uber has agreed to pay a $20,000 penalty and overhaul privacy and security practices to settle the New York attorney general’s investigation into a security breach and the ride-share service’s so-called God View tracking program. The company will encrypt GPS tracking information, regularly assess its privacy and security practices, and restrict access to sensitive information […]

General World News

A rebranded Saab at the center of China's green car push

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BEIJING (Reuters) – The Swedish automaker once known as Saab has emerged as part of China’s push to make electric vehicles a mass-market alternative to petrol cars, after getting a $12 billion order for EVs. Chinese-owned National Electric Vehicle Sweden (NEVS) – the company that acquired Saab’s assets, though not its name – said it […]

General World News

Data-Driven Marketing in 2016: Bigger, Faster, Better

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As technology-savvy, data-driven marketers, our job is to get the right message in front of the right audience at the right time to drive the desired consumer behavior — more efficiently and effectively than traditional approaches. This isn’t easy – and it’s not for the faint of heart. Data-driven marketing requires a new mindset, organizational […]