Log out of ChatGPT. Not forever. Just for the length of this column. You can log back in at the end. I’ll tell you what to do differently. 

One of the most-followed executives in mortgage just paid a top LinkedIn voice a few thousand dollars to spend eight weeks teaching him how to have AI produce all of his content. 

He couldn’t wait to tell me.

The great averaging of mortgage content

The biggest names in this industry were rarely self-written to begin with. Ghostwriters, coaches, monthly services where a professional writer sits with an executive, pulls the real thinking out of details ⇒

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