Why AI in mortgage lending needs a smarter narrative

There’s no denying it, artificial intelligence (AI) has stormed into the mortgage industry in a variety of formats helping brokers and lenders create efficiencies, save time, and close more deals. From ChatGPT-powered marketing assistants to chatbot-driven customer support, generative AI has been the center of the conversation. And for good reason: these generative AI tools save time, boost productivity, and give mortgage professionals quick wins.

But if we stop there – if we let the narrative end at AI for content generation – we risk missing the bigger opportunity. The future details ⇒

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