Affordability remains one of the biggest hurdles in today’s housing market. Yes, macroeconomic forces like the Fed’s policies shape the overall rate environment, but mortgage lenders aren’t powerless passengers on this ride. In fact, you hold tangible points of influence that can directly impact borrower affordability and your own business competitiveness. The question is: are you using them?

By the end of this article, you’ll be able to answer that question and have a clear view of the market trends and lending strategies shaping your next moves.

Reading the market signals

The past 18 months have been anything but status details ⇒

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