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Top Gen Z strategists reveal what every company gets wrong when trying to appeal to the TikTok generation

Gen Z

Summary List Placement

Every few decades, a new generation comes of age with the same belief — nobody understands them because they are different from the generations that came before them. And it is true, to some extent: Each generation is different and grows up in the context of a unique time.

It logically follows, then, that members of Gen Z, the most connected generation in history, would take it upon themselves to help companies understand what their cohort wants and how to market to them.

“I’d label our generation the ‘purpose generation,'” Michael Pankowski, a student at Harvard details ⇒

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