United Wholesale Mortgage (UWM) is rolling out new artificial intelligence (AI)-powered tools designed to help brokers analyze competitors’ loan estimates and assist borrowers online. The tools aim to improve retention as refinancing activity is expected to rise.

The company announced the launches during its UWM Live! event on Thursday in Pontiac, Michigan, amid intensifying competition and M&A activity across the mortgage industry.

The move also comes as UWM brings its servicing operations in-house. That followed the termination of its contract with Mr. Cooper due to its acquisition by Rocket Mortgage. 

The loan estimate optimizer, details ⇒

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