Community lenders have big opportunities in today’s purchase market. As homebuyers increasingly demand personal, service-driven experiences with their mortgage providers, community lending teams are well-positioned to capture business via the strong relationships they excel at creating.

Including credit unions, community banks, and small-to-midsize independent mortgage bankers, the community lending segment has grown rapidly in market share over the past 10 years, mostly at the expense of large banks.

Today, community lenders represent over half of mortgage originations in the U.S., and with their local knowledge, relationships, and relevance within their communities, these lenders have a chance to thrive in the details ⇒

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