Recently, one of my friends asked me: “What is Kim Kardashian famous for, again?” My reply was: “I think she is just famous for being famous.” But this, albeit short, topic of conversation made me want to find out what exactly it was that put the Kardashian family on the map and how they managed to create a colossal, money-spinning franchise. Putting aside the fact that Kim made her breakthrough with a sex tape and the fact that the family’s moral judgments are highly questionable, their marketing strategies over the years are worthy of some praise.

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Source : HuffingtonPost.Com