United Wholesale Mortgage (UWM) is now the biggest mortgage lender in America, thanks in large part to a cut-rate pricing strategy that has put extreme pressure on competitors.

UWM originated $33.5 billion in the third quarter, toppling its arch rival Rocket Mortgage‘s $25.6 billion in production. Purchase loans accounted for 82.7% of UWM’s mix in the third quarter.

“Most recently, we told you our ‘Game On’ strategy would separate us even further from our competitors,” CEO Mat Ishbia told analysts during its earnings call. “Since the start of Game On, we’ve had thousands details ⇒

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