Equity Smart Home Loans made a splash Wednesday by announcing it is severing ties with United Wholesale Mortgage (UWM) and partnering with Rocket Pro. In an interview with HousingWire, longtime CEO Pablo Martinez said that the contract termination occurred last week.

“It just comes down to pricing. It’s like when you go to Costco, you see people spending 20, 30, minutes in line to save 30 cents on gas. We’re in a tough market. A lot of our loan officers are struggling. And if they can have better pricing, then it’s going to give them that edge to win more deals. details ⇒

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