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Fender created a clever new product to tackle its biggest business challenge

Fender Play

The Fender Musical Instruments Corporation has been around since 1946 and has created some of the most iconic implements for creating cool sounds in the history of humanity.

The Telecaster and Stratocaster electric guitars are icons of rock, pop, country, and just about everything in between. Bruce Springsteen, Chrissie Hynde, Buddy Holly, Mark Knopfler, the Edge, Flea, Jimi Hendrix, Johnny Marr, Stevie Ray Vaughan, Jeff Beck, Sheryl Crow, and countless others have wielded Fender axes.

So Leo Fender’s company has inspired a few talented musicians in its history. But it’s also inspired innumerable amateurs to pick up guitars and play.

But there’s read more >>>

Source:: BusinessInsider.Com