Peter Norden, the CEO of Homebridge Financial Services, has been waiting a long time to do something truly unique in the mortgage business. Decades.

“I’ve always struggled with finding a way to be different than my competition,” Norden, a 43-year veteran of the business, said. “Because the reality is, when you really look at it, all mortgage bankers sell pretty much the same products. And we pretty much sell those products to the same buyers, or put them in the same securities. We really don’t have a lot of differentiation.”

When an investment banker details ⇒

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