This week’s HW+ member spotlight features James Polinori, chief marketing officer at Geneva Financial. Below, Polinori answers questions about the housing industry:

HW Media: What is your current favorite HW+ article and why?

James Polinori: “Applying lessons learned to adapt to a competitive market” by Aaron Davis. I enjoyed Aaron’s approach in communicating to panic-stricken originators. Those of us that have been around long enough have a touch of PTSD from the “Implode-O-Meter” days. What we are experiencing right now is absolutely not a 2008 scenario.

Originators need to be better prepared for the ebbs and details ⇒

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