Though I’ve never taken a marketing class, I remember fellow students quoting the famous Philip Kotler, who said that marketing is “the creation of demand.”  Simplistic to be sure, but a useful shorthand for that many-splendored thing that many of us do for a living.  We market to create demand, which enables us to sell our products and services.  A neat formulation. 

In recalling that, I realized what is broken in the “marketing” of Housing. We are doing a poor job of creating demand. 

Here, a digression is warranted.

Out for drinks with two well-heeled early-thirty-somethings, we got to talking about housing. In details ⇒

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