For most of the past two years, the mortgage industry has been organized around a single question: When will rates come down? Sales pipelines, marketing campaigns and recruiting pitches all leaned on the assumption that pent-up demand was waiting to be unlocked the moment mortgage rates reached some magic threshold. There is something understandable about that logic, but 2026 has offered a useful correction.

People are buying and refinancing homes not because rates have suddenly become irresistible, but because their lives have changed. A job relocation doesn’t wait for favorable rate environments. Neither does a growing family that needs more details ⇒

BusinessMediaguide.Com portal received this content from this noted web source: HousingWire.Com