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Waterstone Mortgage hires new digital marketing director

Wisconsin-based mortgage lender Waterstone Mortgage Corporation appointed Chik Quintans its new director of digital marketing, the company announced Thursday.

In his new role, Quintans will oversee the digital marketing strategy to advance Waterstone Mortgage’s online presence through social media campaigns and content creation, in collaboration with graphic designers and communications specialists.

Quintans will focus on customer acquisition and retention, reputation management, SEO and SEM, mobile and SMS marketing, and lead generation and conversion, a company press release stated.

He will also analyze the company’s best practices, trends and innovations in online marketing and train the marketing and sales teams on digital communication details ⇒

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